Olcott Polar Bear Swim



The Next Celebration of  Heroes Who #Plunge2Help' for People in Need Happens Sunday, March 2, 2025 - Register Today

Tailgating starts at 10 am Sunday, March 2, 2025. Park and play. The earlier you get there the better the parking.

There will be plenty of things to do and an expanded Polar Bear Cub - Kid's Zone. There are planned expansions of reasons to go to this plunge before the swim festivities, which get underway at 1 PM. It starts with our Costume Contest with 8 categories. with judging happening during 'Parade of Heroes'. All swimmers/plungers meet by Ye Olde Log Cabin to the east of our check-in pavilion the log cabin. The address of the Olde Log Cabin is: 6055 E Main St, Olcott, NY 14126

The parade will proceed walking west on E.Main towards Franklin Street where the parade turns right and proceeds to the Swim launch area by the northwest entrance to Krull Park on the infamous stairs to Lake Ontario. 

Everyone walks in the parade but make sure you or your team get a Costume Contest number that you will hold up as you walk by the judges located at the Lions Pavilion where you check-in for the swim. 

This is a family-friendly event and this year we'll have plenty of kid things to do in our Polar Cub Kid Zone. Check here and our social for updates as they are announced. 

The actual swim starts at 1:45 PM with opening ceremonies from our launch area atop the Krull Park Stairs to the water.  

You can still register to swim and save $10.00 online. If you register in person and not online registration is $ 60.00. More money you raise the more official merchandise you get.

Have fun and we'll see you there.

Register today and start fundraising today. More funds - the more swag!

About Our Swim

Produced by the Olcott Lions Club, the Swim for Sight has been one of, if not the region's most popular winter events for over 56 years, coming this coming March 2025.

As the swimmers brave the elements, thousands of spectators gather, safely spread out on the terraces and upper shoreline of Krull Park to encourage their favorite swimmers to frolic in the frigid water!

Swimmers and spectators come together to spend a day enjoying the beauty of the Southern Shores of Lake Ontario in one of the nicest maritime communities on the Great Lakes. There will be plenty to see and do for the entire family.

Our sponsors and our hero participants make it all possible!

BTW - COSTUMES and Polar Bear TEAMS are highly encouraged.

Register today to take this historic polar bear plunge

More About the 56th Annual Olcott Lions Polar Bear Swim & Winterfest

There are no more dedicated participants to help those in need than those that head to Olcott Beach, NY to either plunge or watch those participants who take the plunge into the icy 32° F (0° C) waters of Lake Ontario. They do it because it raises hundreds of thousands of dollars to help the visually impaired and lots of other local charities that serve people in need.

To register, simply click here and once there select 'Fundraise' and follow the prompts. It will produce a shareable link that you can send to associates, family, or friends to help you with your fundraising campaign to help people in need. Once you hit $50.00 you'll automatically be registered.

And don't forget the more funds you raise for your swim the more official Polar Bear Swim swag you win! Plus there are rewards for braving the cold water :

* Once registered, remember to pick up your official Polar Bear Swim t-shirt the day of the swim when you check-in. 

You can also register for the day of the Polar Bear Swim on Sunday, March 2, 2025, but it will be a donation of $60. required, not $50.00

* Like last year you'll not only get the t-shirt for registering but if you raise $150.00 or more you'll also get a 2025 Polar Bear Swim hoodie.

You get a cool beanie at $300.00, and you also get Express/VIP access to the beach.

* You'll need to raise a minimum of $500.00 to get an official Polar Bear Swim stylish jacket.

As the swimmers brave the elements, thousands of spectators gather on the terraces, parks, and streets to encourage their favorite swimmers to frolic in the frigid waters of Lake Ontario in March.

Swimmers and spectators come together to spend a day. Tailgating starts at 10-10:30 a.m. It's a great way to enjoy Olcott, all whilst partaking in lots of food vendors and the day's activities until the swim.

Our sponsors and our hero participants make it all possible!

Consider taking the plunge sponsoring a swimmer, or making a general donation to support the brave souls that are #Plunge4WNY!
                      

SOME OF WHAT THE OLCOTT POLAR BEAR SWIM SUPPORTS 

Newfane Community Food Pantry
Lions Int'l Foundation
American Diabetes Assoc.
Niagara Frontier Reading
WNY Special Olympics
Olcott Beach Community Assoc.
Niagara Hospice
Olcott Volunteer Fire Co.
Guiding Eyes for Blind
Lions Camp Badger
Ray Wheeler Foundation
Olcott Beach Carousel Park
Vision Beyond Sight Foundation, Inc.
Guiding Dog Foundation for the Blind
Rainbow of Help
Newfane Circuit Stompers (Robotics Team)
Camp Abilities
Olcott Jazz Trail
High School Scholarships
Olcott Lions Capital Improvement Fund to help serve the community.

#freezin4areason

How do I donate funds I have raised for the Swim? Can I use a credit/debit card?

It’s best to use this web page and take advantage of the incentives and start your fundraising campaign now. You can also submit contributions using cash, check, credit, and debit cards when you arrive and register for the swim at the Lions Pavilion. Those funds will be added to your online campaign totals. Remember, registering online will save you money and put you at the front of the line when you arrive to sign in and again when entering the water.

What kind of weather can be expected?

Early March weather is typically cool with some bluster -- temps in the 30s or 40s, a noticeable wind off the lake and possible rain or snow. Over a 5-year cycle, we will have one year that is unusually mild and spring-like with sun and temps in the 60s, then one other year it could be miserable with a bracing wind, light snow or rain, but most years it is outdoor friendly if you are dressed properly.

How do I find out about lodging?

To view area lodging, go to olcott-newfane.com

Can I wear a costume?

Absolutely! Many swimmers and spectators wear costumes. Just remember, you still need to protect yourself when it’s cold and you may be in crowded places at times. Also, please keep your costume respectful; there are families, children, and neighbors in attendance.

Is there a place to change clothing?

We have established a ‘Women’s changing area’ in the rear of the registration site at the Lion’s pavilion, but there is no restroom and you must take your belongings with you. Many folks simply change in their vehicle or even hold blankets around each other.

Are there restroom facilities?

The Krull Park restroom is on East Main St. near the Lions Pavilion. Portable sanitation units are located at Franklin and Main Streets and near the Main St gazebo. Restrooms are also available to patrons of local businesses.

Can I get food at the Polar Bear Swim?

Local restaurants and businesses in Olcott serve food, although some change and limit their menus on Polar Bear Day. Food is available on the street, which is provided by area Lions Clubs, not-for-profit organizations, and volunteers.

Is alcohol available?

The Lions Club and event organizers do not serve alcohol. Alcohol can be purchased at local establishments licensed by the state. Many participants bring beverages with them for responsible personal consumption. Retail beverages can be purchased at the Eastside Market just north of the Rts 18 & 78 intersection. There is zero tolerance for drinking and driving and underage consumption. Police are present and some like Niagara County Sheriff Michael Filleciti and his first-responder team participate in the swim. 

Is a ticket required to participate in the Swim?

All swimmers must check in on the day of the swim at the Lions pavilion. Again, it's quicker if you've registered and started a campaign online for an expedited check in.

Swimmers are given a card with their swim time which tells when the swimmer and one helper can access the beach to swim. The beach is off-limits to everyone else.

What about swimmers under 18 … Is there an age requirement?

Swimmers under the age of 18 must be accompanied by a parent or guardian or provide written permission from a parent or guardian.

Young participants must be able to walk to the beach and water on their own and must have the physical and emotional maturity to be in a crowded and congested environment with icy conditions and rough terrain.

Participants should not carry young children on the stairway or into the water due to potentially icy conditions, rough terrain, and crowded surroundings.

Where do I park? What is the cost?

There is ample parking in or near the area and parking is not a problem if you arrive early. Those arriving later may need to walk a bit, but there is no fee for parking unless it is a privately owned lot.

Is there handicapped parking and access?

Yes, with a valid handicap sticker, traffic personnel will direct you to the Krull Park terrace area along Ontario Street above the beach.

Is there a designated parking area for tailgate parties?

Those arriving early get the best spots. Most tailgaters gather on the open streets adjacent to Krull Park and in the area around the village square/gazebo. Please keep in mind, you must set up in a public use area that is safe, does not impede traffic and swim operations, and does not affect residential properties.

Where do buses and limos park?

There are designated areas for full-size bus parking.  See the parking map at thepolarbearswim.org/maps

Premium Bus and Limo Parking is available at the corner of West Main and Lockport Streets, across from the Lighthouse Grill -- a fee applies (see green on map). 

Reserved Bus Parking - Groups arriving by bus can reserve a limited number of locations in the vicinity of Main and Ontario Streets and the village square, between Lockport Street and the Carousel -- there is no fee but a reservation must be made prior to March 2 (see red on map).

Unreserved Bus Parking is located off East Main Street at the corner of the park access road to Route 18 (see blue on map). 

Drop-Off Bus Parking - Bus operators can also drop off passengers in the village and park in the municipal lot at the east end of Ontario Street, and then return to pick up passengers upon departure (see gold on map).

Limos, Vans, and Small Buses -- There is no designated area for limos and smaller transporters and no reservation is needed. Most drivers can find a spot in the village area and like to move around (except - if the limo is the size of a bus, then you will want to follow the options outlined for buses above).

When is the best time to arrive and leave?

If you arrive by noon or so, there is plenty of time to get ready, register, look around, and visit with friends prior to the 1 pm start of the swim and its opening ceremonies. After the Swim, traffic and congestion are heavy for about 30 minutes, so most folks simply plan to ‘chill’ and visit for a while until things open up.

Where can I get cash (ATM)?

There are ATMs at the East Side Market, Maxwell Station Restaurant, and Covey’s Cove

Are there indoor places we can gather before and after the swim?

There is no public indoor gathering facility, but many customers patronize and gather at area businesses.

How should I dress as a spectator, or as a swimmer?

In layers for changing conditions. There is often a biting March wind off the lake that makes it noticeably colder than it is away from the lake – but then, hooray, because the sun can come out to warm things up!

Swimmers must have footwear and it is important to remove and change wet clothing quickly once you exit the water to avoid hypothermia.

I am not swimming but can I accompany someone who is swimming?

Swimmers can have one helper accompany them to the beach; other friends or family can view and wait in the terrace or park above the beach

How can I get pictures of someone who is swimming?

It is difficult; unless you are the swimmer’s designated helper. Even for a helper on the beach, it can be hard because of the crowd. It works best if you take photos before they go to the beach. Spectators are not allowed on the stairway to the beach.

Where is the best place to watch the swim?

The terrace area above the beach west of the stairway along Ontario Street is for spectators

Can I buy a swim T-Shirt?

Non-swimmers can register for the swim, and make a donation of $25. and receive a classic t-shirt from years past. They are $5.00/$10.00 and hoodies are $30.00. We don't sell the current year's t-shirts. You have to register to get them. You don't have to go in, but you do have to register like a regular swimmer does.

Who do I contact if I would like to help with the swim?


Please email: olcottlions@gmail.com

What if I raise funds but I am unable to attend?

Please go to HERE to make credit or debit card donations. You can contact olcottlions@gmail.com and we'll coordinate receiving your donation, or mail your contribution to:

Attn: Polar Bear Swim
Olcott Lions Club
Box 316
Olcott, NY 14126
‪(716) 248-8826


Can I be a vendor at the event?

Please see our vendor policy at Most Updated Vendor Policy

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